Your Video Goals - What Do You Need Accomplished?

At Top Draft Media, what we make for you to use depends on what you're aiming for and where it fits into your business, as well as what your video goals are.

So, what are you looking to accomplish?

We'll Show You How Video Can Work For Your Business.

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Conversions & Enquiries

Conversions and Enquiries are all about taking the existing traffic you have and selling them on what you do by getting them excited about how their life will change after they call you!

It's simple once you know what you're doing. Modern marketing is about bridging the trust gap with social proof so you can make your customer feel good about what you do. We need to think from their perspective, figuring out what they want to see from you - and then showing it!

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Hook the viewer with a relevant, enticing message,

Bridge the trust barrier while exciting them about what you can do for them,

Give them a call to action that directs their next move.

Conversion & Enquiries

Conversions and Enquiries are all about taking the existing traffic you have and selling them on what you do by getting them excited about how their life will change after they call you!

It's simple once you know what you're doing. Modern marketing is about bridging the trust gap with social proof so you can make your customer feel good about what you do. We need to think from their perspective, figuring out what they want to see from you - and then showing it!

If you're looking to achieve a goal of increasing conversions and enquiries, we can do this by making you videos that:

Hook the viewer with a relevant, enticing message,

Bridge the trust barrier while exciting them about what you can do for them,

Give them a call to action that directs their next move.

You need to hook them in at the start of the video, keep content relevant to them and their wants and needs, while proving you're professional, do what you say you can do, and get results. We'll craft conversion videos for you that are guaranteed to cut through the noise and use social proof, great work you've done and fly-on-the-wall location footage to bridge the trust gap.

It's also about identity - how will what you're doing help your customer become the person they want to be?

Whether that's to become more successful at their job, have an improved reputation, be healthier, better looking, everyone has a dream their aspire to and what you do for them or sell them is on their path to greatness.

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With skill, you can direct people around the internet with video content.

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Traffic & Engagement

We all know that video content is the most engaging content there is - and Top Draft Media looks to film content in big bags for you that give you months of a variety of different videos to engage your audience. These can even be split up into smaller lead generators for you as well.

Traffic and Engagement videos are about moving people around - grabbing their attention on one platform to move them to another space, or keeping them coming back to your platforms for regular content. 

There are many ways to do this! If you want to get more traffic on your website, part of your long-term strategy should revolve around:

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Putting out ads that hook an audience in with the value you can bring to them,

Building an audience on social media with regular content that engages them with novelty and relevance,

Mixing in content that shows the value and change you can bring to their lives in a way that excites them and directs them to the next stage in your sales funnel.

Traffic & Engagement

Traffic and Engagement videos are about moving people around - grabbing their attention on one platform to move them to another space, or keeping them coming back to your platforms for regular content. 

There are many ways to do this! If you want to get more traffic on your website, part of your long-term strategy should revolve around:

Putting out ads that hook an audience in with the value you can bring to them,

Building an audience on social media with regular content that engages them with novelty and relevance,

Mixing in content that shows the value and change you can bring to their lives in a way that excites them and directs them to the next stage in your sales funnel.

We all know that video content is the most engaging content there is - and Top Draft Media looks to film content in big bags for you that give you months of a variety of different videos to engage your audience. These can even be split up into smaller lead generators for you as well.

For targeted traffic generating ads, we create powerful lead-generating pieces that hook your potential clients in with value, build trust with real footage and social proof, and move them into the mindset of being on a journey with you. It's all about that know, like, and trust thing - tell them who you are, show how easy you are to work with, show them that you do a good job.

If you're looking to bring in leads, you need to make sure you have set up online platforms, websites and pathways with correct SEO, regular engaging content updates, and targeted hook videos.

We'd love to give you a big video bag to engage your audience with relevant or entertaining content, and to give them an idea of what you can do for them - while making sure you look like you know what you're doing.

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How does your audience feel about you? What would project your ideal image?

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Branding & Awareness

Your brand is how your audience feels about you, and it must be shaped, nurtured and moulded with precision (and you must look through your audience's eyes!).

Branding and Awareness Videos are a set of hands out there moulding this brand in your audience's minds, with a goal to shape how you're perceived and remembered.

Standing out has three key pillars: relevance, novelty, and genuineness. You must be relevant to the client. You must be novel (different). And you must be genuine to break through the barrier of noise that's out there bombarding your audience constantly!

Top Draft Media creates Branding & Awareness videos that shatter this barrier of noise, and present your strengths and culture in a way that's real and feels authentic and fresh.

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Crafting a memorable and recognizable brand identity,

Highlighting your brand’s unique values, strengths and mission,

Engage your audience with content that sees them as they want to be seen.

Branding & Awareness

Your brand is how your audience feels about you, and it must be shaped, nurtured and moulded with precision (and you must look through your audience's eyes!). Branding and Awareness Videos are a set of hands out there moulding this brand in your audience's minds, with a goal to shape how you're perceived and remembered.

Standing out has three key pillars: relevance, novelty, and genuineness. You must be relevant to the client. You must be novel (different). And you must be genuine to break through the barrier of noise that's out there bombarding your audience constantly! Top Draft Media creates Branding & Awareness videos that shatter this barrier of noise, and present your strengths and culture in a way that's real and feels authentic and fresh.

Crafting a memorable and recognizable brand identity,

Highlighting your brand’s unique values, strengths and mission,

Engage your audience with content that sees them as they want to be seen.

Our approach involves understanding your brand's unique story and translating it into visual narratives that resonate with your target audience. By focusing on what makes your brand unique, we create videos that leave a lasting impression and foster brand loyalty.

Beyond immediate recognition, a strong brand video influences perceptions over time, building a community around your brand and enhancing customer loyalty through consistent and clear messaging.

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Let's teach with clarity and precision, using variety and relevance to keep up engagement.

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Training & Education

Top Draft Media specializes in creating ENGAGING Training and Instructional Videos that enhance skills, save time, and improve efficiency. Our focus is on making your audience more capable and knowledgeable. To do this, they must watch - and pay attention - and we must remove the barriers to doing so.

Let's use the techniques that teachers have built up for millennia! Understanding the art of imparting knowledge, we'll make you videos that understand your audience, and the essential aspects of engaging educational content. Our approach draws from time-honored teaching methods to meet modern learning needs.

Present information with crystal-clear clarity,

Ensure content relevance to your audience's needs,

Maintain viewer attention through interactive and engaging elements.

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Training & Education

Top Draft Media specializes in creating ENGAGING Training and Instructional Videos that enhance skills, save time, and improve efficiency. Our focus is on making your audience more capable and knowledgeable. To do this, they must watch - and pay attention - and we must remove the barriers to doing so.

Let's use the techniques that teachers have built up for millennia! Understanding the art of imparting knowledge, we'll make you videos that understand your audience, and the essential aspects of engaging educational content. Our approach draws from time-honored teaching methods to meet modern learning needs.

Present information with crystal-clear clarity,

Ensure content relevance to your audience's needs,

Maintain viewer attention through interactive and engaging elements.

To achieve these goals, we utilize a mix of diagrams, animated arrows, practical demonstrations, and straightforward language. This method ensures complex concepts are broken down into manageable lessons that will be more easily digestible to your audience. We can go even further, incorporating a variety of shots and a presenter to add a personal touch, and foster a connection with the viewer.

Training and Instructional Videos from Top Draft Media see and understand your audience - and give them lessons and content that are easily understood, relevant, and make you look good too. With customized content tailored to specific learning objectives, we help bridge the gap between current skill levels and desired competencies, and do it in a way that keeps people watching your new digestible training content!

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Your services and products take your audience from a place they are now, to a place they want to be.

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Services & Products

We'll give you videos to excite your audience and show your potential clients that your services and products are the right fit for them with Service and Product Videos!

Whether you need Testimonials, Overview Videos, or Explainers - these videos are designed to show the value your products or services bring, build trust with real footage of services or products, show the after effects of using them, and define and distinguish your services and products so they stand out and sell themselves.

Top Draft Media will create videos you can use to wrap your audience's minds around your offering, to get your audience into the mindset that what you provide is right for their needs and right for their lives, and show the unique features and benefits that set you apart.

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What problems do you fix for the viewer, how will their lives change?

What are your services and products, and what makes them a great choice?

How do you ensure customer satisfaction?

Services & Products

We'll give you videos to excite your audience and show your potential clients that your services and products are the right fit for them with Service and Product Videos!

Whether you need Testimonials, Overview Videos, or Explainers - these videos are designed to show the value your products or services bring, build trust with real footage of services or products, show the after effects of using them, and define and distinguish your services and products so they stand out and sell themselves.

Top Draft Media will create videos you can use to wrap your audience's minds around your offering, to get your audience into the mindset that what you provide is right for their needs and right for their lives, and show the unique features and benefits that set you apart.

What problems do you fix for the viewer, how will their lives change?

What are your services and products, and what makes them a great choice?

How do you ensure customer satisfaction?

Whether it's a behind-the-scenes look at your process or the outcomes of your services, showing is key to building trust and comprehension! Some offerings are complicated. Some are simple - but no matter which we need to give your audience something to grab onto. Seeing is believing - and some things just gotta be seen! Let's show your product or service in use - solving problems, and delivering value in real-life scenarios

Everyone has somewhere they want to go, compared to where they are now. What you provide for them helps them get to somewhere they want to go in their life - no matter how minor or major that change is. Through your video, we'll help them build this image of their life with your changes applied - and build up the know, like and trust factors alongside it.

Then, let's capitalize on all that buildup! There's such power in direction. We ensure your viewers know exactly what to do next, clicking a button, making a purchase, learning more, or getting in touch.

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Any gathering of human beings has moments and energy that you can capture and use in many ways.

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Events & Promotional

Top Draft Media will capture the energy and value of your event with our Event Videography, from celebrations to conferences, parties to picnics, trade shows to dog shows! We'll capture lightning in a bottle, but what do you need accomplished?

Your Event Videography can be used to capture the goldmine of marketing collateral just waiting to be captured. This is all about capturing and using the spirit, the energy, and the unique atmosphere of your event. There is so much energy to a gathering of people - so many fun little interactions and moments that can be captured - as well as the fruits of your hard work and the value your audience receives, no matter the event.

Your Event Video content will be about:

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Capturing key moments and testimonials to reflect the spirit of your event.

Showcasing the event's value from on-stage happenings to real emotions felt by attendees.

Highlighting what's on offer, including inspiration, knowledge, food, and fun.

Events & Promotional

Top Draft Media will capture the energy and value of your event with our Event Videography, from celebrations to conferences, parties to picnics, trade shows to dog shows! We'll capture lightning in a bottle, but what do you need accomplished?

Your Event Videography can be used to capture the goldmine of marketing collateral just waiting to be captured. This is all about capturing and using the spirit, the energy, and the unique atmosphere of your event. There is so much energy to a gathering of people - so many fun little interactions and moments that can be captured - as well as the fruits of your hard work and the value your audience receives, no matter the event.

Your Event Video content will be about:

Capturing key moments and testimonials to reflect the spirit of your event.

Showcasing the event's value from on-stage happenings to real emotions felt by attendees.

Highlighting what's on offer, including inspiration, knowledge, food, and fun.

We aim to make your viewers feel as if they were there, experiencing the best parts of your event firsthand. It's powerful to make the viewer feel the energy of a successful event, and it can be used for many things, depending on what you do and what you offer your clients. We'll create a package for you to engage an audience and to promote future events - but we can go further!

A professionally produced Top Draft Media Event Video strengthens brand awareness, amplifies your message, and enhances engagement. It’s a reflection of your brand, showcasing your event’s success and the value you provide to participants.

Let's capture the magic with Top Draft Media Event Videography and stick it in a video bottle for you to uncork whenever you wish!

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What are your investors looking to see to be confident you're a strong choice?

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Investor & Capability

Elevating investor confidence and showcasing organizational strengths hinges on clear, compelling narratives about your capabilities and achievements.

Your success in attracting and retaining investors relies on transparent communication and the strategic presentation of your company's achievements and potential. Our videos demonstrate your value and operational excellence, to make sure your investors grasp the full scope of your capabilities.

Beyond this, we make sure your video is engaging and pulls the viewer in, keeping up visual and informational engagement through variety and relevance - after all, to be effective, it must be actually watched.

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Illustrate your company's successes and milestones through dynamic visuals and testimonials.

Use footage of your operations to provide concrete evidence of your capabilities.

Share insights into your strategic plans and upcoming opportunities to show growth potential.

Include messages from key executives that convey your company’s commitment to honesty and integrity.

Investor & Capability

Elevating investor confidence and showcasing organizational strengths hinges on clear, compelling narratives about your capabilities and achievements.

Your success in attracting and retaining investors relies on transparent communication and the strategic presentation of your company's achievements and potential. Our videos demonstrate your value and operational excellence, to make sure your investors grasp the full scope of your capabilities.

Beyond this, we make sure your video is engaging and pulls the viewer in, keeping up visual and informational engagement through variety and relevance - after all, to be effective, it must be actually watched.

Illustrate your company's successes and milestones through dynamic visuals and testimonials.

Use footage of your operations to provide concrete evidence of your capabilities.

Share insights into your strategic plans and upcoming opportunities to show growth potential.

Include messages from key executives that convey your company’s commitment to honesty and integrity.

You'll get videos ready to use, tweaked for your target audience, at a watchable length and meticulously designed to  display what your company has achieved and illuminate the paths you've charted for future success.

In your video, we'll visually articulate your operational strengths, including (depending on your audience's understanding) a rundown of the sophistication of your technology, the efficiency of your processes, and the expertise of your team.

You get content that lays a foundation of value, trust and anticipation in your audience! Interviews with executives that will stick around and visually engaging footage of day-to-day operations intertwine to give you a comprehensive picture of your robustness and vision.

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OBJECTIVES

What HR Objectives do you need to accomplish, and which ones can our videos assist with?

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Internal & HR

Optimize your employee dynamics and achieve your HR objectives with our videos - we'll give you content designed to boost morale, enhance internal communications, and refine HR processes. So, when you need to cultivate workplace culture, we're here to assist you.

Video is the most engaging content form, so that means it's vital for getting making HR initiatives effective. We'll make you some authentic, relevant videos with professional visuals and a human touch, simplifying complex info while fostering team unity, motivating staff, and showcasing employment pathways and benefits.

Our videos are perfect for onboarding and updates, recruitment and engaging employees, and adding fun to the work culture, making them pivotal for your HR strategy. You know your employees - and we know video, so let's team up together and start kicking some goals!

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Craft comprehensive onboarding videos to welcome and orient new team members efficiently.

Create recruitment videos that attract the right new hires who already align with your culture!

Produce regular update videos to keep staff informed on company news, policy changes, and achievements.

Develop training modules for continuous skill development and compliance adherence.

Create culture videos to celebrate company values and foster a sense of belonging and community.

Internal & HR

You've got employee dynamics to optimize and HR Objectives to accomplish. We'll create video pieces that are set to zap these video goals - so you can use the power of video to enhance your employee morale, improve inter-company relations, upgrade internal communication and HR processes. Do you need to grow and direct your workplace culture? Let us help.

To accomplish HR objectives - employees must engage with and interact with your HR content. It can be tricky to get the ball rolling - but what's the most engaging form of content there is? Video! And we'll help you create pieces that pull the viewer in by keeping things genuine and relevant, cutting out the fluff, using professional visuals and introducing a human side that sees your audience for who they are - plus avoiding the eye roll.

These videos simplify complex information and support cohesion in your team, motivate employees, improve the energy of your workplace, show your employees the possibilities of their employment, encourage growth, and more!

From onboarding new hires to sharing important updates, keeping employees engaged and just having fun at work to improve morale, video content stands is such a powerful tool in your communication arsenal! We love making these.

Craft comprehensive onboarding videos to welcome and orient new team members efficiently.

Create recruitment videos that attract the right new hires who already align with your culture!

Produce regular update videos to keep staff informed on company news, policy changes, and achievements.

Develop training modules for continuous skill development and compliance adherence.

Create culture videos to celebrate company values and foster a sense of belonging and community.

We'll work with you to make sure the videos you receive align with your brand, and speak to your target audience in a way they will engage with. You know your employees - and we know video, so let's team up together and start kicking some goals!

We Love Talking To New Clients!

We love solving the puzzle of how to fulfil your individual business's marketing needs and video goals within your budget.

It means we're not much fun on dates, but we'd love to talk to you about your marketing needs!