Top Draft's Steps to Video Success!

Have a read on to discover what makes a business's marketing pop and how video comes into the mix.

VIDEOMARKETING

There's No Elevator To Success, But We Can Show You The Steps

We'll Show You How Video Can Work For Your Business.

01 / The Initial Platform!

Every business starts with somewhere to get enquiries. For you that should be your website!

Your main platform - your anchor, they call it your 'digital storefront'. However you want to think about it, your website is the face of your business on the internet! And since it's a fantastic opportunity to gather leads and enquiries (even if you're referral-heavy, everyone WILL check you out on the internet), you gotta make it look good and work properly.

This is a big point to get right - we want your videos to have maximum effect, and the more other points you have right the more your videos effects will be multiplied!

Your website needs to show off what you do, have a clear customer journey, and work properly. That journey is all about thinking about how people find your website, what page(s) they come in on, and how to guide them from there to your contact form or call button on a journey in as few steps as possible while showing them everything to build enough trust and excitement to make them contact you at the end of the journey.

That journey needs decision points to either contact you or learn more along the way (after all, not everyone needs to qualify you as heavily and some people will be happy to contact you at different points).

A Website with a Front Pager
A Website with a Front Pager

The Front Page Video (Example)

02 / Prepare for Success

The Technical Side
SEO & Search Console, 

You need to submit your site including a 'sitemap' to google search console, and you also need analytics on your website including on your contact forms, so you can track what people do and where they go. This tracking can reveal important strengths and weaknesses, and is essential for figuring out what the people who actually send you enquiries have in common and how they found you, so you can multiply that later. It's super important

Analytics

 

A Website with a Front Pager
A Website with a Front Pager

The Front Page Video (Example)

03 / Trust Building

Every business starts with somewhere to get enquiries. For you that should be your website!

If you're on social media, you need to be putting out videos that engage your audience with relevant or entertaining content, and to give them an idea of what you can do for them - while making sure you look like you know what you're doing.

It's all about that know, like, and trust thing - tell them who you are, show how easy you are to work with, show them that you do a good job.

A Website with a Front Pager
A Website with a Front Pager

The Front Page Video (Example)

04 / Starting Up Traffic

Text Here about Starting Up Social Media & Traffic Building

05 / Social Outreach

06 / Regular Engagement

07 / Building Content Capture into Processes

Every business starts with somewhere to get enquiries. For you that should be your website!

If you're on social media, you need to be putting out videos that engage your audience with relevant or entertaining content, and to give them an idea of what you can do for them - while making sure you look like you know what you're doing.

It's all about that know, like, and trust thing - tell them who you are, show how easy you are to work with, show them that you do a good job.

A Website with a Front Pager
A Website with a Front Pager

The Front Page Video (Example)

08 / The Culmination: Video Victory

The Final Act: As we reach the zenith of our journey, it's about consolidation and growth. By now, your video content isn't just part of your strategy; it's the heartbeat of your marketing effort.

Sustained Success: It's about using video not just as a tool but as a canvas – continually painting the story of your brand, adapting to new trends, and meeting your audience where they are.

Ready, Set, Action! There's no time like the present to harness the power of video. With Top Draft by your side, every frame of your marketing strategy can be a step towards unparalleled success.

A Website with a Front Pager
A Website with a Front Pager

The Front Page Video (Example)

/ Steps to Success

01
Initial Platform
02
Trust Building
03
Starting Up Traffic
04
Initial Platform
05
Initial Platform
06
Initial Platform
07
Initial Platform
08
Initial Platform
4

We Love Talking To New Clients!

We love solving the puzzle of how to fulfil your individual business's marketing needs within your budget.

It means we're not much fun on dates, but we'd love to talk to you about your marketing needs!