Video Types - Sales Tools & Process Enhancement Videos

Take a moment to delve into the world of Process Enhancement and Sales Videos and explore how they slash costs and multiply effects! We'd love to take you through what's right for your business - and then make it for you to use!

We'll Show You How Video Can Work For Your Business.

01 / Training Videos

When we make you a Training Video, it needs to be crystal clear and engaging. We have a lot of tricks in our bag to make sure your needs are met when we make your video - no matter what they are!

A key to effective training videos is not overloading the viewer with information, having clarity and focus in the presentation, and making everything is easily understood.

The other key is to make sure the video is watchable - introducing different shots, colours, ways of presenting information, a professional voiceover artist with a pleasant sounding voice, and a lot of other tips we've collected in our war chest over the years.

These are some of the benefits of making a training video with Top Draft Media.

TDM-Editing-Service-Video-60.00_10_07_13.Still002-1024x576webp

Big Readable Text and Arrows (With Voiceover)!

Instructional Video (Example)

02 / Contact Form/Sent Videos

We love Contact Form Videos. They are tiny little powerhouses - and have a fantastic ROI!

Contact Form Videos upgrade your contact page's response rate: a concise, human-presented video that directly engages viewers to fill out the form.

If you've got analytics on your website - you'll know about the difference between the number of people who GO to your contact form page, and the number of people that fill it out. There is a little gap to bridge there - and these special little Process Enhancement / Sales Videos do that very well.

So cheap to make, yet they enhance one of the most crucial points in your sales process - if you take enquiries, you get people filling out your contact forms. It's a straightforward strategy that significantly boosts engagement and conversions.

 

nrgtesti1webp

Contact Form Video (Example)

03 / Business Proposal Videos

You've got one chance to make a great impression when your audience opens your proposals and reads them through.

A professional Business Proposal Video that hits all the key points without wasting your audience's time is a fantastic boon to your processes! These are Sales Videos that feel great because they work well.

Visual Aides are often a key part of making any proposal - making sure your offering and its merits are clearly understood without you losing the customer's engagement. 

These are fantastic for selling big-ticket items and well worth the time to create - but we can also make personalized openers for more general presentations, or even teach you how to make your own openers on your webcam and send them over to us or your in-house team to insert into proposals.

Breaking the ice, making a professional and capable impression, and holding your audience's attention to get your message across with an engaging video can be well worth it's weight in gold!

How do we know they work? We use them ourselves - and when we do, our win rate shoots through the roof!

joandnikspeakwebp

We Make Proposal Videos All The Time!

lugepitchwebp
lugepitch2webp

Most Proposal Videos We've Made Are Internal Only, But They Always Have Lots of Visual Aides!

04 / Trade Show Videos

Top Draft Media makes Trade Show Videos specifically for your use at upcoming trade shows - big, readable titles and text with clear offers to entice the people walking past your booth, with eye catching visuals and clear displays of value so people want to find out more!

And if you want music in your Trade Show Sales Videos, as long as it's not a core part of the production (like shots timed to a beat), we can give you multiple versions of your video with different music.

We know how it can be standing in front of the same track looping over and over hundreds of times all day - it can become a bit of an anthem of your annoyance. We fix that for you, so you can concentrate on talking to the people who stop at your booth and refine your pitch!

2freepeppawebp

Big Bright Wording Is Essential To Grab The Attention Of Attendees!

brightideaswebp

Trade Shows are also a great place to get audience grabs in front of your branding about your business!

05 / Retail Display Videos

Similar to Trade Show Videos, Retail Display Sales Videos feature eye-catching visuals with clear displays of the value your audience is looking for.

Whether that value is a product or service you offer, at the end of the day it's about enticing them with how you can help them achieve their goals. We'll craft you a video to do just that.

We also make videos for use in lobbies and waiting rooms - these can be amazing upsell opportunities!

From corporate brand-affirming videos, to upsells of your other products and services. It's a massive benefit to have a looping video playing that shows other things your clients may want - and has a great return on your investment.

ringinshopwebp
rpwalkskirtwebp

06 / Banner Videos

Banner videos are often the first thing your audience sees: a quick, visual introduction to your brand on websites or social media. They’re essential for making a strong first impression, reinforcing your brand and what makes you unique. This is a great chance for you to project the image you want your clients to have of your business.

A banner video playing at the top of your website or social media profile tells a story about your business - that you're capable, professional, and right in the pocket of what your clients are looking for. Plus, they're fun and cool to have!

These videos draw visitors in, telling your brand’s story fast and effectively, boosting interest and brand awareness right from the start.

malyonbannervideowebp

Banner Videos are great to set good vibes (and set the stage for selling!)

topdraftmedia-banner-videowebp

Hey, those beautiful ladies look familiar!

07 / Video Business Cards

A short, engaging look at what you offer while setting yourself above the competition. And this is a chance to engage your audience, too, with a fun, engaging look at who you are and what you have to offer. Video Business Cards are a fantastic way to break the ice and make a great impression.

Equipping your sales team with video business cards can significantly boost their outreach efforts. This innovative approach to introductions can significantly increase your visibility and memorability in crowded industries.

We'll work with you to craft a short 20 second or so presentation of what your clients are looking to hear to take that next step with you, or just help you to affirm the vibe you want to project.

troystresswebp

A Much Younger Nik Brown (our Video Production Manager)!

08 / 'How To Find Us' Videos

Sometimes your business may be a little tricky for the average customer to find - there are all sorts of obstacles, from maze-like alleys and shopping streets to strange shopping center layouts and nestled-away premises.

This is the obstacle that an 'how to find us video' can help overcome - after all, the more clients can reach you, the more clients you'll have. This is a very easy problem to solve, after you've gotten people to want to come to your premises, they need to be ABLE to get there!

We'll craft a clean and clearly understood video that shows how to reach your business from an easily found location - with highlights, arrows, and walkthroughs.

howtofindrobwebp

Let's Help Your Customers Find You!

invigor8howtofinduswebp

We Love Talking To New Clients!

We love solving the puzzle of how to fulfil your individual business's marketing needs within your budget.

It means we're not much fun on dates, but we'd love to talk to you about your marketing needs!