We'll meet up, in person or online and listen to what you want us to know. We ask as many questions as we can to understand your business, your needs and goals and then organize the initial details of the project. We'll give you a quote for shooting and editing - we usually price editing by the final envisioned length of the videos. We'll get a 50% deposit from you before we start shooting.
Sometimes after shooting we'll discover we have additional material to shoot more videos, which we'll ask your approval on and give additional quotes if you want to make them. Organically, sometimes we find that what we could shoot better makes a shorter video than envisioned, in which case we'll adjust your final payment to match.
It's all about finding a solution that works in your budget to achieve your goals - and in today's market that often means an effective, clever message that address what your audience is looking to hear while bridging the trust gap and keeping content relevant and engaging.
Research, Creative & Pre-Production
We research your business and competitors then create concepts to present to you for approval. We know what works and will apply that to a video that presents you however you wish to come across.
Usually that's as a professional, friendly provider of effective, trustworthy services or products, with a little bit of personal flavour of the culture of your business. Then we map out a production and shot list schedule, see when you want us to come in and shoot, and get moving!
Production: Lights, Camera, Action!
The fun part! We arrive with cameras, equipment and talent to capture all the pieces we need. We know the best tricks to get the great look that's needed. We set up an interview space for any interviews (with mics, lighting and usually two cameras) and can even bring a teleprompter.
To get B-Roll, we use our tripods, gimbals, and drones to get fun, dynamic shots of your premises, products, services, team and customer experience. It's all about making your content engaging so your message can slip in.
We cut everything together to produce your amazing video! We'll colour the footage, level the sound, do noise removal on the audio and can apply minor tweaks to skin tone and blemishes.
We can even train an AI on the voices of those who we've interviewed to get short soundbites if we missed any. You'll see our review system, where you and your team can make notes on the timeline for any tweaks.
Once approved, we'll invoice for the remainder of the project (the total, minus the 50% deposit you gave us at the beginning). Once that's confirmed to be paid, we deliver your new video however you choose. You can download it straight from our review portal, or we can produce it in various formats and upload to the file sharing platform of your choice - and we're nice enough to help you pop it on your website if need be.
If your video is used correctly, the good numbers go up. We use this data to help plan for next time. And of course, all raw footage is yours forever.